As the designer supporting S&W’s “Lighting the Way” strategy roll-out, I developed the visual identity and creative materials that helped bring the firm’s new strategy to life across regional offices and business lines. Centred around the Lighthouse theme, the campaign used strong, consistent branding to communicate the organisation’s purpose, values and strategic direction in an engaging and memorable way. I created a range of assets for launch events, internal communications and activation toolkits, ensuring teams across locations including Bristol, Birmingham, Manchester, Leeds, Harrogate and Cambridge received a consistent experience while allowing for local engagement.
A key part of the campaign was the design of the Values Recognition Walls, interactive branded installations that encouraged colleagues to recognise one another for demonstrating S&W’s core values, while supporting the monthly Beacon of Brilliance recognition programme. Through a cohesive visual approach across physical and digital touchpoints, the campaign successfully generated enthusiasm, strengthened employee engagement, and helped embed the new strategy and culture throughout the organisation.
