As the lead designer for the campaign, I developed the creative assets for the first and second phase of the S&W Important Conversations brand campaign, which launched in September. Building on the success of the initial wave, I created visuals featuring our now-recognisable campaign characters; Claire, Terry, Toby, Avi and John across a wide range of channels, including out-of-home advertising, digital radio support materials, press placements and digital advertising. The campaign was rolled out across major UK transport hubs, London Underground stations and key roadside locations, helping to reinforce the strong brand awareness and consideration established earlier in the year. I also supported the evolution of our digital activity, creating assets tailored to increasingly targeted audiences who had already engaged with our brand content.
In addition to the core advertising campaign, I designed creative materials that supported our wider brand visibility initiatives, including national press advertising, strategic partnerships with Business Insider and the Financial Times, industry conferences and high-profile sponsorships. This included developing assets for events such as the STEP Private Client Awards, GAR Live and GIR Live, as well as award sponsorships including the ST100 Awards and Growing Business Awards. The work required maintaining a consistent visual identity across multiple formats and touchpoints, ensuring a cohesive brand presence while engaging senior business audiences throughout the UK and Ireland.
This campaign recently won bronze for ‘Best Marketing Campaign’ at the Citywealth Brand & Marketing Awards 2026.
