As the designer for S&W’s activation at the Sunday Times 100 Awards, I was responsible for creating and delivering the visual elements that elevated our sponsorship beyond a traditional event presence. Supporting our sponsorship of the Outstanding Achievement Award, I developed creative assets across multiple touchpoints, including fully branded S&W taxis, location-specific posters and billboards, event collateral, and digital content. The campaign was designed to maximise visibility among the UK’s fastest-growing private companies while maintaining a consistent and premium brand experience. A key feature of the activation was the use of branded taxis to transport and interview shortlisted founders, creating engaging content while providing our practitioners with valuable opportunities to connect directly with potential clients.
Alongside the event branding, I helped shape the visual identity for a wider integrated campaign that supported targeted networking, lead generation, and content marketing. This included creative assets for interview videos featuring both S&W practitioners and founders from businesses such as Simmer Eats, MyFirst, DLouise, and Six Stories, which were promoted across the website and LinkedIn. By ensuring a cohesive look and feel across physical, digital, and social channels, the campaign succeeded in making S&W one of the most talked-about brands at the event. The work not only strengthened brand awareness among high-growth businesses but also contributed to meaningful business development opportunities, generating warm leads and supporting ongoing conversations with prospective clients across the UK.
As the designer for S&W’s presence at the Business Insider International Trade Awards, I developed and delivered the creative assets that brought the campaign to life across both the event and supporting content. The centrepiece of the activation was a fleet of fully branded S&W taxis in Manchester, which were transformed into mobile interview spaces where our practitioners met with shortlisted business leaders and international trade specialists. My role involved creating a cohesive visual identity across the taxi branding, promotional materials and digital content, ensuring the campaign stood out in a competitive event environment while reflecting S&W’s position as a trusted advisor to ambitious, high-growth businesses. The resulting interviews captured authentic conversations around international expansion, entrepreneurship and business growth, generating valuable content for our website and social channels. Through a consistent and engaging creative approach, the campaign helped drive meaningful engagement, strengthen brand visibility, and create memorable connections with business leaders both during and beyond the awards event.
